General Mills To Reduce Sugar in Kids’ Cereal
December 10th, 2009 Print
MSNBC reports that General Mills, the maker of Lucky Charms, Trix and Cocoa Puffs, will further reduce the amount of sugar in its cereals marketed to children.
The move, announced Wednesday, comes as many food companies alter their products and face growing scrutiny from consumers, regulators and health groups over the nutritional value of their foods.
General Mills said it will cut the sugar in 10 of its cereals to single-digit grams of sugar per serving. It did not provide a timeline for reaching this goal, but it builds on reductions the company rolled out two years ago.
The sugar in Cocoa Puffs, for example, could drop at least 25 percent from its original level and 18 percent from its current 11 grams per serving.
“This is a significant development across some of our biggest and longest-term brands,” said Jeff Harmening, president of the company’s Big G cereal division.
